date:Sep 01, 2016
er status because it finished its first full year in the market in 2016,she explains. It is likely to be an IRI New Product Pacesetter in 2017 (or analysis of 2016 performance).
Red Bull Summer Edition and Monster Energy Ultra are top performers in the market, showing triple-digit growth, Viamari continues. Monster Energy Ultra Sunrise was a 2016 IRI NPP because it was among the 100 highest-earning beverage launches of 2015. Red Bull Editions was a 2015 NPP. These brands continue to extend, bri