date:Jul 04, 2016
s, with prices standing at 1.30 Real for the Prata and 0.91 Real for the Cavendish.
The Brazilian consumer has learned to appreciate the Prata over the last 25 to 30 years. The variety has taken about 50% of the market share. According to a trader, there are regions where entire plantations have switched to the Prata. Work is also underway to export to places like Dubai, France, Belgium and Portugal, but since the ripening process is different than that of the Cavendish, there is a need for mark