date:Aug 16, 2012
t food an occasional indulgence, rather than an everyday purchase, says the Mintel report.
Localise the taste
Heng Hong claims the challenge at present for foreign fast food restaurants is to take an innovative approach to its products in order to provide the consumer with a more localised taste menu that caters for their demands. Addressing the demand for local flavours on menus could further be applied to the breakfast component and thus open up a new competitors market.
Demographical and grow