date:Aug 16, 2012
e breakfast market has huge potential and operators are attempting to tap into the lucrative market. Although foreign fast food outlets still havent matched their Chinese counterparts, with a comparison consumption rate of 68 percent to 86 percent respectively, the key to bridging the divide is the inclusion of local menu items, says Mintels report.
Senior China Research Analyst at Mintel, Mr Tan Heng Hong says despite having the upper hand in quality, safety and service, foreign fast food still