date:Jun 29, 2016
kilogram value packs have been selling for approximately $30 US ($40.50 AUD) on Chinese e-commerce sites at the time of writing.
The increase in demand may represent an acceptance of Weet-Bix as a wheat-based alternative to traditional Chinese breakfast foods such as congee (rice porridge).
This trend presents a significant opportunity for Sanitarium, which has also experienced strong Australian demand, although some of this may actually be from Chinese students and expatriates in Australia sel