date:Jun 21, 2016
bring its own challenges.
Nowhere is this focus more active than in the $10 billion ice cream and frozen novelties category.
Ice cream consumers continue to demand new products that deliver all the creamy indulgence they expect from ice cream without all the sugar, calories and fat. While this represents a significant challenge for the product developer, in fact the bigger hurdle is overcoming the deeply held consumer perception that better for you products compromise on taste, a belief most l