date:Jun 03, 2016
rom Nescafe instant coffee.
As we have seen, Australian grocery buyers seem to be turning away from instant coffee, with purchase incidence dropping by 16 per cent over just five years, said Roy Morgan Research Industry Communications Director, Norman Morris.
However, on closer inspection, we find that this decline is not so much category-wide, as the result of Nescafs two leading varieties, Blend 43 and Gold Blend, losing popularity. Most of the smaller players have actually experienced modera