date:Jun 03, 2016
Despite Australias growing caf culture, not all instant coffee brands are experiencing drops in sales says a new report from Roy Morgan Research.
Examining instant coffee sales between April 2011 and March 2016, the proportion of Australian grocery buyers 14+ who brought instant coffee (not decaff) in an average four-week period slipped from 59. 1 per cent to 49.4 per cent.
Looking at these figures closely however, and Roy Morgan found the fall was largely attributed to consumers turning away f