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Meat substitutes show potential for expansion in China
date:Jun 02, 2016
consumers report trying to eat more vegetables for health reasons, according to Mintels Consumer Eating Habits-China-July 2013 report. In fact, 77% of respondents claim that they are eating more fresh fruit and vegetables, while nearly half (47%) claim they are eating more of a vegetarian/vegan diet. Only 11% of Chinese consumers claim to be eating more meat. (See Figure 1)

However, per capita consumption data from 2000 to 2011, based on NBS urban and rural household consumption surveys, reveal

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