date:May 27, 2016
t twenty years, in Europe the market in many countries are growing by over 25 per cent. Interestingly, the European market has a larger focus on quality and differentiation, in essence and aversions to a commoditised product, says Cort. Many companies in the sector see this as an opportunity to put their product in the market by branding and/or with differentiating quality, for instance. With this they arent trying to meet the quickly growing demand, but creating a really special category