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Hillshire Brands’ Connelly looks toward a new beginning
date:Aug 15, 2012
ovation officer this past July. Connelly said Grimes brings a skill set to Hillshire that is focused on consumer marketing and innovation. Her appointment marks the first time the company has had a fully dedicated innovation group reporting directly to the CEO. The goal for innovation was quantified as a percent of the companys annual revenue, which historically has been in the 9 percent to 10 percent range. Grimes and her team have been challenged to push the needle to 13 percent to 15 percent

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