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Northwest cherry growers face ongoing marketing challenges
date:May 26, 2016
advance challenging, Michael said. Its where chaos meets the grid, he said.

Last season, weather played havoc with retail promotions.

Record high temperatures in May and June led to earlier and record shipments during those months. Shipments peaked June 25, nearly a month earlier than in the 2014 cherry season.

Retail timing
Even with record shipments, retailers still didnt get enough cherries for planned promotions because of strong global demand. And by early July, typically a popul

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