date:May 26, 2016
ble to think about new products. If you think in terms of general trends you may not notice how they give you opportunities, he says.
One example of a trend that is clearly relevant at this years PLMA is vegetarian products, with private label manufacturers quickly responding. A lot of companies jump on board of that particular train. It doesnt mean that vegan is suddenly going to become the lifestyle of most European consumers, but if theres a segment 2%, 5%, 8% manufacturers look for that o