date:May 26, 2016
more dependent on upscale products, not downscale products. If you analyze the growth of private label it really comes from products that are innovative, that have new ingredients, that have some special value added. Its not your basic commodity type of products, says Sharoff.
The data again reiterates that the growth in private label is quality rather than price driven. Everybody is concerned about price, but selecting a product it not price-driven, its quality-driven. If the product doesnt