date:May 26, 2016
was presented at this years event highlighting the continued role for private label and new growth opportunities for the sector. According to an analysis of retail brands value share in Europe (based on data on 11 years from 17 countries), retail brands accounted for 30.5% in 2015. This is down slightly from 2014 (30.6%), but the general pattern since 2005 (24.6%) has been one of growth. For example, in the UK, retail brands now account for a value share of 42%.
The growth of private label is