date:May 26, 2016
make an exact replica of the A-brand. If the A-brand has some new ingredient the private brand is expected to have it. If the A-brand doesnt have it, nobody expects the private label to have it, Sharoff Were trying to break that mold a little bit by emphasizing some of the newer ingredients which younger people are interested in seeing in their products. To make the manufacturer accept that ingredients are a very important part of their sales and marketing strategy, he added.
New Nielsen data