date:May 24, 2016
An intellectual property expert believes that New Zealand business are losing out on opportunities in China because of the country's pervasive image as the Wild West of intellectual property rights. Luke Minford, the Beijing-based chief executive of IP consultancy Rouse, said many challenges still existed, particularly around counterfeiting. For example, Kiwifruit marketer Zespri has had issues with fruit being falsely labelled under its branding in the Chinese market.
Yet, data compiled by Rou