date:May 23, 2016
Euromonitor International, worlds leading provider for global business intelligence and strategic market analysis, has recently released a new research, stating global alcoholic drinks volumes registered a decline of 0.7 per cent in 2015, entering negative territory for the first time in more than a decade. This translated into a loss of 1.7 billion litre of alcoholic drinks volume sales since 2014.
As per the report, the historic growth narratives derailed due to the influence of macro headwin