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Labeling Sustainable Palm Oil Products as Wildlife-Friendly Can Earn More Brand Loyalty
date:May 18, 2016
own orangutan-friendly label on its cooking oil. Carotinos products are sourced from RSPO-certified sustainable plantations in Peninsular Malaysia, which is not orangutan habitat. The second is Cheyenne Mountain Zoo in Colorado. The zoo created its own orangutan-friendly logo and encourages companies that use Certified Sustainable Palm Oil (CSPO) to utilize it.
Appropriate Marketing Strategies are Important
A pilot study on the market potential for tiger-friendly margarine made with palm oil fo

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