date:May 18, 2016
styles. Whats more, 50% of health-conscious snackers say they would be willing to try a new product if it comes in a small, trial-size pack. In 2016, brands must deliver packaging that consumers see as right-sized for themselves and shifting use-occasions in order to overcome the growing lack of brand loyalty.
Packaging mobil-ution
Theres a revolution happening in mobile-engaged packaging. Unlike the previous generation that included clunky QR and text codes, this time around, brand owners are t