date:May 11, 2016
y within the category of ethnic ingredients, are on the rise. The market is driven by the increasingly sophisticated diner; an influx of diverse ethnic groups; and adventurous Millennials putting their feet on the pedal of new ideas. Not only do traditional herbs, spices, and flavors (think basil, black pepper, or cinnamon) remain popular and foundational, there are several new discoveries from around the world on the horizon.
One of the more prominent examples is the Ghost chili (Bhut jolokia)