date:May 11, 2016
lavor, along with no sugar and 20 grams of protein from whey protein isolate (W.P.I.).
The company recently introduced the clear beverages in conjunction with a line of low-carbohydrate high-protein bars. Both are targeted to fitness enthusiasts, not the brands typical target audience of the weight loss community, and merchandised in the sports nutrition aisle. This is a first for Atkins.
PowerBar, a brand of Post Holdings, Inc., St. Louis, is extending its sport nutrition know-how into the re