date:May 04, 2016
s. To the consumer, the challenge is whether or not to believe the experts and if so what is the proposed benefits of beverages. The challenge of the regulators is how to strike a balance in preventing false and misleading information from reaching consumers while encouraging the use of beverages to attain a healthy lifestyle and for scientists the challenge is to provide the scientific evidence with which to understand the impact of beverages on health and evaluate the evidence offered in subst