date:Apr 19, 2016
goes for ingredients. Whether theres a back story about use in ancient medicine, sustainable farming or supporting an indigenous community, functional ingredients that engender a deeper emotional connection are more likely to be successful with consumers. If you can appeal to both the heart and stomach, youve got something.
And there you have it. An ingredient that is able to satisfy the criteria above is positioned for success and mainstream adoption in the marketplace. The top performing func