date:Apr 12, 2016
impression and behavior. Cross-category drinks combine two or more drink categories, blending flavors and functionality to create a new beverage that could fall under multiple categories, said Elizabeth Sisel, beverage analyst at Mintel.
According to the Beverage Blurring - US - February 2016 report, the top three categories of non-alcoholic beverages saw stagnant or declining sales from 2014-2015, with carbonated soft drinks (CSDs) (0.1-percent growth), juice (0.1-percent growth) and dairy mil