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Cross-Category Beverages Reshaping U.S. Non-Alcoholic Drink Sector
date:Apr 12, 2016
The U.S. non-alcoholic beverage market has been blurring the lines with a shift toward better-for-you alternatives, 78 percent of consumers consider taste and flavor key variables in their buying decision, while only 21 percent look to health/nutritional attributes and 16 percent seek out functional attributes, according to a new market data from Mintel.

Beverage blurring is the concept of cross-category beverages, also known as hybrid or fusion drinks, and the impact they have on the consumer

12/19 05:44