date:Apr 01, 2016
of the brands which had taken effort to penetrate into the rural markets are- Red Bull, Rio and Pepsi(my can). 'My can' campaign by Pepsi Co. India dealt with several good responses on the digital contests and activities, observed Pani.
Gopalkrishnan from Madras Consultancy Group suggests, Market growth in canned beverage product categories is largely dependent on positioning and promotional spendin India, the beverage majors are not pushing the canseven then, the growth in urban markets will