date:Mar 15, 2016
double the rate of the supermarket as a whole.
According to Hauptman, shelf-stable beverages make up approximately 2% to 3% of SKUs in a supermarket. [Its] among the largest segments in the store, he says. Other categories with similarly high SKU counts include candy and cosmetics.
He says that bottled water and functional beverages, like enhanced waters, seem to be driving disproportionate growth within the channel and highlights the better-for-you shift in consumer preference as one aspect