date:Mar 15, 2016
fferentiate and drive growth in a retail environment with so many formats (traditional and non-traditional) selling the same or similar products, Hauptman notes. Supermarkets are overcoming this challenge by veering away from trying to be all things to all people, and instead, focusing on successfully operating either efficiently-driven/low-cost stores or marketing-driven stores that offer something special that shoppers value, e.g. service, quality, freshness, etc.
He stresses that supermarket