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Bitter Orange: Gruppo Campari hit by Aperol delistings in Germany
date:Aug 10, 2012
with these two brands and that customer.

In Q2 2011 that customer represented almost 25% of brand sales, so had a significant impact on it.The consumption that we lost the customer was able to recover 25% with his own me-to [spirit], while 75% of customers did not purchase other spirits brands.

Essentially this is lost sales, a lose-lose situationthey lost and we lost. So this didnt make any sense for both parties.

The rising popularity of the Aperol Spritz (Aperol, Prosecco, sparkling water

12/21 21:24