date:Feb 26, 2016
rly, nearly three quarters (74 percent) of Millennials want food companies to be more transparent about their products. Because of this distrust, Millennials want brands to form a genuine, authentic connection with them. They are seeking out products with local or novel ingredients and brands that are attached to a greater ethical mission. Small food brands are successfully connecting with consumers by offering natural and transparent products and aligning ingredients and marketing with a social