date:Feb 26, 2016
simply about packaging the objectit is about the unboxing experience and art directing. This too explains the shift towards basic design: large text spelling simple and straightforward messages, basic shapes making patterns in primary colours. Designers realise that packages are now billboard-like advertisements to be featured in photos and shared across social platforms. Thus, the benefit of a simple clear message stated in large bold letters gets repeated with every new viewer.
Keeping desig