date:Feb 26, 2016
Lighter weight with reduction at source; ease of transportation; convenience of handling of flexible packaging all add to the cost- effectiveness. Coming to think of it, the risk mitigation cost towards value-added features like holography and anti-counterfeiting features that flexible packaging offer to brands and end- users is far lesser than the loss that can arise out of tarnished brand equity with spurious products infesting the market. Thus cost-effectiveness is a natural ally of flexible