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Packaging to become most important food marketing tool
date:Aug 09, 2012
ckly and easily to keep consumers attracted and motivated in-store.

The challenge, said McKeever, was to get more end-to-end packaging, POP[point of purchase]and VM[visual merchandising]solutions working together to create bigger impact and more holistic solutions for brands and product categories.

A report earlier this summer by PriceWaterhouseCoopers (PwC) found that there wasgreater collaborationup and down the supply chain on improving the sustainability of packaging, but McKeever, among o

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