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Kraft extends Cadbury price marked pack range to catch consumer eye
date:Aug 09, 2012
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The market research firm also discovered that 48% of consumers would be willing to change brand allegiance in order to purchase a price marked product.

Convenient for retailers

Kraft added that price marked packs were also convenient for retailers, who could simply put products on the shelves without the need to label them.

Tom Fender, Managing Director at HIM UK, said:In an economic climate when many companies are launching PMPs this research illustrates how Kraft Foods is genuinely

12/19 02:42