date:Aug 09, 2012
rice marks
Kraft rival Nestl, is another major confectioner using price marked packs in the UK. In August last year it launched price marked packs for leading brands such asAero, Yorkie and Rolo.
Market researcher HIM, part of ConfectioneryNews.coms parent company William Reed, found that 76% of shoppers buy price marked packs some or most of the time.
HIM found that consumers felt confident they were not being overcharged when buying a price marked product, with many seeing them to be a prom