date:Feb 14, 2016
They forgot their Why
Perhaps they never had it beyond a kneejerk response to an upstart competitor. The slogan Inspiring your passion for food is at least a half way decent one, until you see packets of mass market products available in the Woolies and Coles stores next door at lower prices. As a consumer, going into Dux, the presence of such items is inconsistent and diminishes any claim to a differentiated and valuable consumer value proposition.
Value delivery
Consumers are not stupid,