date:Feb 03, 2016
fire: Firewood or firestarter sales increased 27 percent as Americans prepared to watch the Super Bowl; candles also performed well, with sales growth of more than 10 percent.
IRI is constantly examining data in relation to special events, such as the Super Bowl, to better understand and highlight their influence on consumer shopping patterns, said Susan Viamari, vice president of Thought Leadership at IRI, in a statement. Unique insight into purchase behavior empowers IRIs clients to take actio