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Beer ranks No. 1 product in sales leading to the Super Bowl
date:Feb 03, 2016
ty snacks constitute the leading category by units, generating $438 million in sales, IRI says.

Cheese wins big: With $277 million in sales, natural cheese accounts for the majority of cheese sales during the week leading up to the Super Bowl, the company says. Cream cheese and processed cheese also reap a big sales boost from the big game, with sales spikes of 30 percent and 19 percent last year, respectively.. In comparison, natural cheese sales grew 10 percent, IRI adds.

Big game by the

12/19 14:09