date:Feb 03, 2016
Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl.
Key highlights include the following:
Give me a cold one: Beer is the No. 1 product category by sales dollars, generating $583 million in sales the week prior to the NFLs flagship event. It far outpaced liquor, which drove sales of $109 million, the market research firm