date:Feb 01, 2016
eavy drinking.
Demographically speaking, there are clear differences in the top reasons for needing some comfort food.
Women are most likely to reach for their favorite comfort food when stressed (54%), while men are most likely to turn to comfort food after a really good day (43%).
Looking to the generations, Millennials and Gen Xers are most likely to need comfort food when stressed (58% and 50%, respectively). Baby Boomers, on the other hand, need it after a really bad day (38%), whi