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Global beer and alcohol brands in musical chairs in giant takeover game
date:Jan 28, 2016
tors to force divestiture by an acquirer of a competing brand in the same product category. The move is to prevent market share aggregation.

SABMiller owned the sparkling apple juice product Appletiser until it sold the brand to Coca-Cola in December 2014. SABMiller is a producer of Coca-Cola products. In Australia however, Coca-Cola Amatil bottles Coke-branded beverages, whilst Coke subsidiary division Coca-Cola South Pacific still owns the brands.

Another example impacting the Australian mar

12/19 14:09