date:Jan 14, 2016
featuring low fat, low sugar and/or low calorie claims. Interest in clean label is also evident, with over one-fifth of launches using natural or no additive/preservative claims, rising to nearly 27% if organic claims are also included.
The market is now moving forward, with a particular focus on yogurt and fruit blends in a smoothie format, while there also has been the rising interest in yogurt-style fermented drinks that has brought products such as kefir, lassi and ayran into mainstream ma