date:Aug 08, 2012
this, Premiers iconic Hovis brand was reported to have maintained market share.
Premier also reported that marketing investment had increased by 40%, which had helped drive sales of its eight power brand results. These are Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo and Sharwoods. Particularly strong performances were reported for its Loyd Grossman, Batchelors and Mr Kipling brands during the second quarter of the year.
Chief executive Michael Clarke said: Im pleased wi