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Foster’s and Diageo rocked by Australian Facebook ads ruling row
date:Aug 08, 2012
se, CUB said it would be unduly onerous for brands to police user comments on Facebook as ad or marketing communications, since they lacked a reasonable degree of control over them.

Brands stuck in cleft stick?

The only way for a producer to be certain that no inappropriate user comments appear on a Facebook page for its product would be...not to have that Facebook page at all,CUB said.

But CUB said this commercially unsustainable given the importance of social media in marketing in 2012, but

12/17 20:48