date:Dec 01, 2015
rience.
He confirmed, Though Tata has Starbucks for cafe formats, Tata Coffee Grand will not be for Starbucks. It is available for day to day consumption and will be available in retail stores for domestic retail markets of India. Starbucks is all in all a different segment.
Speaking on the pricing, Dash said, The pricing will be differentiated according to the regions. Distinctive pricing strategy in south India. And for the rest of the nation, it will be different. The market is extensively