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US could be Nestlé’s Achilles heel
date:Aug 07, 2012
Bernstein and Nestl had suggested two explanations for the hit the company was taking in the US. The first was that it was engaging in lower promotional activity relative to its competitors.

Promotional activity

Unfortunately, our view is that this is possibly a function of Nestl being too aggressive on promo beforehand (indeed, some of its peers in the frozen entrees category have been very critical of Nestl over the last two years) and is now suffering the market consequences of having to ro

12/22 02:48