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Gum the ‘main challenge’ for Kraft as chocolate category grows
date:Aug 07, 2012
The company reported strong growth in its chocolate category in its second quarter (Q2) results, but gum sales remained unchanged.

Gummed-up

Speaking during the companys Q2 results conference, Kraft chairman and CEO Irene Rosenfeld said:The only challenge in our global snacks portfolio remains Gum Candy, with revenues essentially flat in the first half.

Gum, in particular, continues to be weak. In fact, in developed markets, the rate of decline was similar to 2011 levels.

She added that g

12/20 02:20