date:Aug 04, 2012
ore the 2012 London Olympics, but is it just a short-term sell?she asked, adding that where PepsiCo led, other firms were bound to follow.
So could Cowland identify any runaway stevia-based success stories so far in the global beverage arena?
She told BeverageDaily.com:The main success story has been Trop50 in the US which, in 2011 had retail sales of $160m, three years after being launched onto the market.However, Yakult Light, launched in July 2012 in the US, is sweetened with stevia with a