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Traditional bread to suit the modern consumer
date:Aug 04, 2012
In a bid to unravel consumers' ever-changing desires, the firm conducted a study that involved 6,400 consumers from 14 countries in four continents last year.

Puratos summarised the outcomes of the research into 10 future trends in the bakery, pastry patisserie and chocolate sector.

One of the conclusions was that variation in flavours, ingredients and structure was key to the future of food. The well-travelled modern consumer wants the best of both worlds. To cater for modern tastes, bakers

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